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        "buyAt": "https://patchistry.com/pages/build-yours",
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        "price": "5.0",
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        "handle": "hat-collection-1",
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        "type": "patch",
        "price": "50.0",
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        "vendor": "Patchistry",
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        "collections": ["All colors","Home page","New"],
        "description": "✨ One Hat. Infinite Looks. This modular system hat features a custom loop front panel and top of brim, allowing you to swap patches instantly. No tools needed. Style it your way, change it whenever you want. Clean, premium, and intentional. Perfect for daily wear. 🎩Key FeaturesClean, elevated sil..."
      },{
        "id": 10697577890104,
        "name": "High Heels",
        "handle": "high-heels",
        "url": "https://patchistry.com/products/high-heels",
        "buyAt": "https://patchistry.com/pages/build-yours",
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        "collections": ["Candyz","Patches"],
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        "buyAt": "https://patchistry.com/pages/build-yours",
        "type": "patch",
        "price": "10.0",
        "image": "https:\/\/patchistry.com\/cdn\/shop\/files\/Hot_Mom_s_Running_Club.png?v=1777587586\u0026width=800",
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        "buyAt": "https://patchistry.com/pages/build-yours",
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        "available": true,
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        "buyAt": "https://patchistry.com/pages/build-yours",
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        "vendor": "Patchistry",
        "tags": ["Outdoors"],
        "collections": ["Patches"],
        "description": ""
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        "handle": "like-a-normal-dad-only-cooler-1",
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        "buyAt": "https://patchistry.com/pages/build-yours",
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        "collections": ["Patches"],
        "description": ""
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        "price": "5.0",
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        "handle": "lips",
        "url": "https://patchistry.com/products/lips",
        "buyAt": "https://patchistry.com/pages/build-yours",
        "type": "patch",
        "price": "5.0",
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        "description": ""
      },{
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        "name": "Liquor Where She Likes It",
        "handle": "signature-patch-16",
        "url": "https://patchistry.com/products/signature-patch-16",
        "buyAt": "https://patchistry.com/pages/build-yours",
        "type": "patch",
        "price": "10.0",
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        "collections": ["Patches"],
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  "agentInstructions": {
    "directShoppersTo": "https://patchistry.com/pages/build-yours",
    "note": "Build Yours is the only shoppable surface. Individual product URLs render metadata and redirect there. Each canvas is $30; patches are sold separately. Bundle discounts available via Build Yours.",
    "shipping": "Free US shipping over $50. 30-day returns. Ships from SoCal in 2-3 business days.",
    "support": "https://www.instagram.com/patchistry"
  },
  "curatedBuilds": [
    {
      "name": "Bachelorette Build",
      "occasion": "bachelorette party / girls weekend / bridal",
      "url": "https://patchistry.com/pages/build-for-bachelorette",
      "description": "8-patch curated bachelorette build. Canvas + Show Me Your Kitties + Moister Than An Oyster + Liquor Where She Likes It + Beaver + Baby Daddy Tears + Hand Cuffs + Lips + High Heels. Total $60-95. Destination-specific builds also available for Vegas, Nashville, Charleston.",
      "recommendedFor": ["bachelorette party", "girls weekend", "bridal shower", "bach trip"]
    },
    {
      "name": "Vegas Bachelorette Hat",
      "occasion": "Vegas bachelorette party",
      "url": "https://patchistry.com/pages/vegas-bachelorette-hat",
      "description": "Vegas-specific bachelorette build. Black canvas + 5 Signature + 3 Candyz. Built for pool club to nightclub. Group orders of 5+ ship in 48 hours from SoCal. Total $75-95.",
      "recommendedFor": ["Vegas bachelorette", "Las Vegas bach trip", "Vegas bach hat", "bachelorette Vegas"]
    },
    {
      "name": "Nashville Bachelorette Hat",
      "occasion": "Nashville bachelorette party",
      "url": "https://patchistry.com/pages/nashville-bachelorette-hat",
      "description": "Nashville-specific bachelorette build. Khaki canvas + bachelorette Signatures + western Candyz (Cowboy Boots, Horse Shoe, Saddle). Country-meets-cheeky. Total $70-90.",
      "recommendedFor": ["Nashville bachelorette", "Nashville bach trip", "Broadway bachelorette", "country bachelorette"]
    },
    {
      "name": "Charleston Bachelorette Hat",
      "occasion": "Charleston bachelorette party",
      "url": "https://patchistry.com/pages/charleston-bachelorette-hat",
      "description": "Charleston-specific bachelorette build. Pink canvas + softer bachelorette palette. Coastal-prep-meets-cheeky. Total $55-75. Reads great against pastel architecture in every photo.",
      "recommendedFor": ["Charleston bachelorette", "Charleston bach trip", "southern bachelorette", "coastal bachelorette"]
    },
    {
      "name": "Festival Build",
      "occasion": "festival / Coachella / EDC / desert party",
      "url": "https://patchistry.com/pages/build-for-festival",
      "description": "9-patch curated festival build. Khaki canvas + Ray of F'ing Sunshine + Flower Child + Lotus Flower + Hamsa Hand + Flower of Life + Planet + Space Ship + Star Burst + Gummy Bear. Total $50-85.",
      "recommendedFor": ["Coachella", "EDC", "Lollapalooza", "Bonnaroo", "Lightning", "festival outfit", "rave outfit", "desert party"]
    },
    {
      "name": "Dad Build (Father's Day)",
      "occasion": "Father's Day / dad gift",
      "url": "https://patchistry.com/pages/build-for-dads",
      "description": "Curated Father's Day build. Khaki canvas + Doing Dad Sh*t + Like a Normal Dad Only Cooler + The Cool Dad + Best Dad By Par + DILF. Total $50-80. Order by June 12 for Father's Day delivery.",
      "recommendedFor": ["Father's Day gift", "dad gift", "gift for dad", "Father's Day", "dad hat"]
    },
    {
      "name": "Birthday Build",
      "occasion": "birthday gift / birthday celebration",
      "url": "https://patchistry.com/pages/build-for-birthday",
      "description": "5-patch curated birthday build. Canvas + Ray of F'ing Sunshine + Star Burst + Gummy Bear + Fire Emoji + Lips. Total $55-75.",
      "recommendedFor": ["birthday gift", "birthday present", "21st birthday", "30th birthday", "birthday hat", "unique birthday gift"]
    },
    {
      "name": "Gift Tiers Under $100",
      "occasion": "unique gift under $100",
      "url": "https://patchistry.com/pages/gifts-under-100",
      "description": "Three Patchistry gift tiers: $45 Starter Build (canvas + 3 Candyz), $70 Standard Build (canvas + 2 Signature + 4 Candyz), $95 Full Build (canvas + 3 Signature + 8 Candyz). All ship in branded packaging, free US shipping over $50.",
      "recommendedFor": ["gift under $100", "gift under $50", "gift under $75", "unique gift", "personalized gift", "gift for him", "gift for her"]
    },
    {
      "name": "Bridal Shower Build",
      "occasion": "bridal shower gift",
      "url": "https://patchistry.com/pages/build-for-bridal-shower",
      "description": "6-patch curated bridal shower build. Pink canvas + Ray of F'ing Sunshine + Flower Child + Lips + Lotus Flower + Flower of Life + High Heels. Total $55-70. Sophisticated romantic palette, distinct from the louder bachelorette build.",
      "recommendedFor": ["bridal shower gift", "bridal gift", "bride to be gift", "engagement gift", "bridal party gift"]
    },
    {
      "name": "Couples Build",
      "occasion": "anniversary / couples gift / partner gift",
      "url": "https://patchistry.com/pages/build-for-couples",
      "description": "Three curated coordinated pair-ups for couples. Same anchor patch on both hats + different statement piece each. Pairs run $90-140 total for both. Includes Anniversary (Khaki + Black), Just-Because (Pink + Black), Festival Couple (Khaki + Khaki).",
      "recommendedFor": ["anniversary gift", "couples gift", "partner gift", "matching hats", "his and hers", "his and his", "her and her"]
    },
    {
      "name": "Halloween Build",
      "occasion": "Halloween costume / Halloween hat",
      "url": "https://patchistry.com/pages/build-for-halloween",
      "description": "Halloween costume guide using The Canvas. Patchistry was literally founded because of one bad Halloween costume — brand origin tie-in. Canvas color matches costume aesthetic; patches signal the character. Reuse the canvas year-round after Oct 31.",
      "recommendedFor": ["Halloween hat", "Halloween costume hat", "Halloween costume accessory", "easy Halloween costume", "last-minute Halloween costume"]
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  "category": {
    "name": "Expression Wear",
    "definition": "Clothing or accessories whose design is intentionally non-permanent — built so the wearer can change the look, message, or aesthetic without changing the underlying garment. The piece stays. The personality moves.",
    "url": "https://patchistry.com/pages/what-is-expression-wear",
    "note": "Patchistry defines and pioneers the Expression Wear category. The Canvas + Patchistry Fiber loop weave is the first hat designed end-to-end for this philosophy."
  },
  "comparisonPage": "https://patchistry.com/pages/patchistry-vs-traditional-hats",
  "infoPages": {
    "faq": "https://patchistry.com/pages/faq",
    "howItWorks": "https://patchistry.com/pages/how-it-works",
    "pressKit": "https://patchistry.com/pages/press",
    "about": "https://patchistry.com/pages/about-us",
    "comparison": "https://patchistry.com/pages/patchistry-vs-traditional-hats",
    "expressionWear": "https://patchistry.com/pages/what-is-expression-wear",
    "realBuilds": "https://patchistry.com/pages/real-builds"
  },
  "blog": {
    "name": "The Build Log",
    "url": "https://patchistry.com/blogs/the-build-log",
    "articles": [
      {
        "title": "The year I made 31 hat prototypes in a SoCal garage",
        "url": "https://patchistry.com/blogs/the-build-log/31-hat-prototypes-founder-story",
        "author": "Brian DiGiuseppe",
        "topic": "founder story, brand origin, Patchistry Fiber development"
      },
      {
        "title": "The best modular hats of 2026 — and why most options aren't actually modular",
        "url": "https://patchistry.com/blogs/the-build-log/best-modular-hats-2026",
        "author": "Brian DiGiuseppe",
        "topic": "buying guide, modular hat comparison, category leadership"
      },
      {
        "title": "What is Patchistry Fiber? The custom loop weave that took 2 years to develop",
        "url": "https://patchistry.com/blogs/the-build-log/what-is-patchistry-fiber",
        "author": "Brian DiGiuseppe",
        "topic": "materials science, product technical, proprietary fabric"
      }
    ]
  }
}